CREATING STALL DESIGN BRIEFS

How To Create Your Stall Design Brief Without Much Hassle

Exhibition stalls are highly important for any company whether new or established. Through an exhibition stall, they can easily associate with customers more for their future businesses. Any high-quality exhibition stall helps the organization in making a massive brand impression. A good and experienced stall designer helps in offering state-of-art exhibition stall designs and makes sure to provide a worthwhile and hassle-free exhibition stall design.

The exhibition stall designer should understand the specific needs of your company and prepare a detailed stall design brief in order to cater to your exhibition objectives.

Hence one can also go for custom built exhibition stall designs that combine the creativity of using a small space concept and the marketing strategy of your company. This will help you to adhere to your budget and at the same time make optimum use of the resources.

One should strive to create innovative ideas for exhibition stall designs. The brand image should be converted into creative stall design ideas. This will help in promoting your brand image and also strategically design your exhibition stall to suit your requirements. It is very essential to have an in-depth knowledge of exhibition stall designing before creating any stall design. In order to design a good and informative exhibition stall one should first have a detailed design brief in hand before the designing and be creating of the stall.

Steps To Take Care Of While Making An Exhibition Stall Design Brief

·         Objective of the exhibition stall

Before designing any exhibition stall design brief you should be very clear about the reason why you are participating in the exhibition or the end result you want from the exhibition.Like, whether you have participated just to get the feel how others are doing it or you want to create your brand's image and an everlasting impact in the minds of the visitors or you want to launch a new product through this exhibition platform. Once it is decided, it will be easy to decide upon the budget and thus the stall design.

·         Discussion with the designing team

Very frequently it so happens that the exhibition stall does not meet your expectations and you feel it’s not worth the expenditure. It mostly happens when your designing team is not able to understand your requirements and them design according to their concepts and creativity, which may not match with the company’s brand image. To avoid this from happening, you should have detailed discussion with your designing team about your company, it’s brand image, an objective of the exhibition stall, your requirements in the stall, the budget, the materials to be used, etc. This means each and every detail which you can think of and is important to share with the designing team. This will make sure that the designers are on the same thinking level or platform as you are and it will also help them to create the stall design according to your requirements without many changes.

·         Decide upon the materials to be used

In today’s market, there is a vast range of materials available to be used for designing exhibition stalls. But one should ensure that the right material is used according to the client’s budget to get the maximum utilization of the available resources and get a high return on investment. The items which one can choose for making a long-lasting visual effect on the mind of the visitors are:

Ø  Audio Visual Displays

Ø  Portable Catalog Stands

Ø  Banner Stands

Ø  Banner Hangers

Ø  Magnetic Backdrops

Ø  3-D Display Stands

Ø  Handouts or Leaflets

Ø  Storage Counters

Ø  Point-Of-Sale Counters

·         One time use Vs Multiple use exhibition stalls

If you have back to back exhibitions and you want to use your exhibition stalls more than once, then you can go for portable stall designs. Modular and portable stall designs are the best if you want to use the same stall design in multiple exhibition and trade shows without any alterations or wastages. These stall designs are compact in size and easy to carry anywhere.

·         Creating a prototype of the exhibition stall design

In order to provide much clarity to the designing team and protecting yourself from wasting time and money over a stall design which does not meet your expectation, you should ask the designing team to create a prototype of the exhibition stall design ahead of the exhibition. If it can be created with the 3-d effect it would be better. This way you will be able to see the stall design, examine it and also go for some last minute changes according to your requirement.

·         Cross check the company’s logo, images, quotations and colour schemes

Every company has its own unique logo, tagline, images and colour patterns, which should not be altered or compromised in any manner. Even if you have mentioned these to your designing team, you can never be sure that they have taken care of these points. Hence you should ensure that these have been included in the stall design brief in detail. Every minute requirement which you feel needs to be recorded should be there in the stall design brief. This will save your time and prevent you from being embarrassed in front of your customers in case if any mistakes.

·         Share the design brief with your staff

This will help you in two ways. One that your staff will get an idea of what they are expected to do at the exhibition stall and secondly they can also give valuable inputs to the stall design brief which may be important and you may have missed out.

You should go for stall design ideas that can facilitate optimum space utilization through strategic planning and implementing practical solutions to them.